Empowering Your Dream Team With Veronica Romney

Jillian Flodstrom
3 min readJun 6, 2023


Building and managing successful teams is a fundamental aspect of organizational success. In today’s dynamic and competitive business landscape, leaders must prioritize not only technical expertise but also passion, fit, effective communication, and collaboration within their teams. Veronica Romney, is an expert in building dream teams and training marketing leaders. In this article, we’ll share some valuable insights and strategies Veronica shared, which can empower leaders to create and manage high-performing teams.

  1. Look beyond the resume:

Veronica challenges the common tendency to be swayed by a candidate’s impressive resume. While experience is important, she emphasizes the significance of assessing a candidate’s current passion for the work. It is crucial to identify individuals who genuinely enjoy what they do, are motivated, and exhibit a strong commitment to their craft.

2. Fit matters:

Finding the right fit within a team is paramount. Veronica highlights three critical factors: enjoyment of the work, positive relationships with colleagues, and fair compensation. Ensuring that team members align with the team’s mission, values, and culture fosters a collaborative and harmonious environment.

3. Assessments come later:

While assessments like Colby, Myers-Briggs, and Enneagram can provide valuable insights into team members’ personalities and work styles, Veronica suggests using them after hiring. Pre-hire assessments may not always reflect a candidate’s true self, as people tend to present their desired portrayals. Instead, she relies on intuition, in-depth conversations, and targeted interview questions to gauge fit.

4. Effective communication is key:

In today’s virtual work environment, effective communication is crucial for team success. Veronica recommends using dedicated communication platforms like Slack to provide structure and scheduling capabilities, avoiding the pitfalls of managing through personal text messages. Setting strict boundaries between personal and work communications helps team members feel secure in their availability and contributes to a healthy work-life balance.

5. Regular check-ins foster camaraderie:

To combat loneliness and isolation in remote teams, Veronica stresses the importance of daily check-ins or “scrums.” These brief, stand-up meetings allow team members to share achievements, current tasks, challenges, and seek guidance or support from the team leader. By maintaining regular face-to-face interactions through video calls, leaders can foster a sense of camaraderie and show genuine interest in their team’s contributions.

6. Delegation with clarity:

Delegating responsibilities within a team is vital for growth and development. Veronica encourages leaders to let go and delegate tasks to team members who possess the necessary skills and expertise. However, it is crucial to set clear expectations and quality standards from the start. By involving team members in the co-creation process and providing success criteria, leaders ensure alignment with their vision and maintain high-quality output.


Veronica Romney’s expertise in building and managing successful teams offers valuable insights for leaders and entrepreneurs. By prioritizing passion, fit, effective communication, and collaboration, leaders can empower their teams to achieve outstanding results. Creating an environment where team members genuinely enjoy their work, have positive relationships, feel fairly compensated, and communicate effectively sets the stage for a high-performing and motivated team. Let’s embrace these insights and embark on a journey to build teams that thrive and achieve remarkable success.

Where to find Veronica Romney

Website: https://www.veronicaromney.com/

Instagram: https://www.instagram.com/vromney/



Jillian Flodstrom

👩🏼‍💼CEO of @fndinsurance 🎙️Host of Scale Your Small Business Podcast 💥I help individuals/small business owners protect their most important assets