From Start-Up to Success: Outway Socks CEO Rob Fraser Shares his Story

Small business owners and entrepreneurs alike can learn a lot from the inspiring story of Rob Fraser, CEO of Outway Socks. On a recent episode of the “Scale Your Small Business” podcast, host Jillian Flodstrom welcomed Rob to the show to share his journey of starting a unique and environmentally conscious sock company.

Rob’s vision for the future of the fashion industry is a testament to his innovative approach to creating sustainable products that provide all-day comfort, performance, and style. He started Outway Socks with a mission to offset the impact of its products on the environment through the use of recycled yarns, removal of plastic from its supply chain, and partnerships with organizations that remove plastic from the ocean.

One of the key takeaways from Rob’s conversation with Jillian is the importance of recognizing hard work in a team environment. He emphasizes that doing so can lead to benefits such as increased autonomy, collaboration, and making team members feel seen and heard. Rob also shares his methods for staying up to date with industry trends and competition, including consuming information from various sources like Twitter, podcasts, and audiobooks.

Rob highlights the role of technology in business and mentions Shopify as a powerful tool for e-commerce. He stresses the importance of using technology in a way that simplifies work and helps businesses grow. He also shares free tools like Clavio that small business owners can use to streamline their operations and save time.

In conclusion, Rob Fraser’s story and insights are a must-listen for anyone looking to grow their small business or start a new venture. His innovative approach to creating sustainable products, focus on recognizing hard work in a team environment, and utilization of technology to simplify operations serve as a great example for other small business owners and entrepreneurs. Join this exciting conversation about socks, business, and the future of fashion and be inspired to take your small business to the next level.

Website: https://outway.com/

Twitter: @outwaysocks and @robbfraser

Instagram: @outwaysocks