How Curiosity, Empathy, and Courage Can Help You Sell Without Being Pushy

Jillian Flodstrom
2 min readApr 4, 2023


The “Scale Your Small Business” podcast is a valuable resource for entrepreneurs looking to learn from experts in various fields. In a recent episode, host Jillian Flodstrom spoke with sales coach Nicole Cramer about effective sales strategies and the importance of a healthy money mindset.

Cramer is passionate about helping entrepreneurs sell without sounding pushy or desperate for a sale. One of the key strategies she suggests is building relationships with potential clients. This can be done by being visible and making people aware of what you have for sale. Social media can be a powerful tool for reaching a global marketplace and generating genuine interest, but Cramer also emphasizes the importance of networking in person and starting conversations everywhere you go, even with strangers.

Cramer argues that conversations can lead to synchronicity and create magic if we have the courage to start them. Flodstrom agrees, noting that connection is a basic human need that we have lost touch with over the past few years. They both believe that we need to retrain our brains to be more open to others.

The conversation also highlights the importance of salespeople listening to their clients and taking the time to understand their needs and concerns. Cramer suggests that being curious and empathetic can help salespeople gain the context and information they need to guide clients towards a decision that feels right for them.

Cramer and Flodstrom also discuss the importance of building trust with clients. Cramer suggests that the “Triangle of Trust” can help salespeople build trust with clients by being curious, showing empathy, and having the courage to ask difficult questions. By building trust with clients, salespeople can create long-term relationships that benefit both parties.

Finally, the conversation touches on Cramer’s YouTube channel, which is a valuable resource for salespeople looking to improve their skills. Cramer provides a wealth of information on her channel, and it is a great place for salespeople to learn more about the strategies and techniques that can help them be successful.

In summary, the conversation between Cramer and Flodstrom provides valuable insights into what it takes to be a successful salesperson. Being visible, building relationships, listening, being empathetic, and building trust are all crucial elements. Salespeople should focus on helping clients make decisions they feel comfortable with, rather than just making a sale. Nicole’s YouTube channel is also a great resource for those looking to improve their sales skills. By implementing these strategies and techniques, entrepreneurs can take their businesses to the next level and achieve success in sales.

Where to find Nicole:

Youtube Channel: @thenicolecramer

Instagram: @thenicolecramer

Check out the Scale Your Small Business Podcast here:



Jillian Flodstrom

👩🏼‍💼CEO of @fndinsurance 🎙️Host of Scale Your Small Business Podcast 💥I help individuals/small business owners protect their most important assets