Unlocking Financial Success: The Power of Fractional CFO Services for Small Businesses

Jillian Flodstrom
3 min readJun 20, 2023


Introducing Adam Rundle, the visionary CEO of Clever Profits, a leading provider of fractional CFO services. In this enlightening article, we have the privilege of exploring Adam’s invaluable insights into the remarkable benefits these services bring to small businesses, propelling them towards unparalleled growth and profitability. Embark on this journey with us as we delve into the pivotal role of financial comprehension, the art of leveraging existing systems, and the transformative impact of forecasting and measurement processes. Together, let’s uncover the essential keys to achieving sustainable success in the dynamic landscape of small business entrepreneurship.

  1. The Foundation of Financial Success:

In the business world, profitability is the key to sustainability and longevity. Without a clear understanding of their financial standing, businesses are essentially playing a game without knowing how to score points. Adam Renold emphasizes that while having a vision and making an impact are crucial, understanding finances is equally vital. Clever Profits steps in to help small businesses comprehend their financial landscape, make informed decisions, and lay the groundwork for success.

  1. A Partner at Every Stage:

Contrary to popular belief, fractional CFO services are not exclusively for startups. Clever Profits supports businesses at any stage, providing expertise to develop financial models, projections, and evaluate the effectiveness of their operations. They stress the importance of implementing a robust financial system that organizes and sorts data, enabling objective evaluations of performance. By utilizing a unified platform for measurement and forecasting, businesses can make more informed decisions and improve outcomes.

  1. Leveraging Existing Systems:

Rather than burdening themselves with additional tools, small business owners can optimize existing resources for financial management. Accounting software such as QuickBooks or Xero can be harnessed to gain valuable insights. Businesses can leverage these platforms effectively, reducing complexity and maximizing efficiency. By leveraging the power of these tools, business owners can focus on growing their business while having a comprehensive understanding of their finances.

  1. From Budgets to Projections:

Budgeting and forecasting play pivotal roles in financial management. Adam introduces the concept of the Perfect P&L, an ideal profit and loss statement that aligns with business owners’ goals and historical data. Clever Profits utilizes this framework to create realistic projections and identify performance gaps. By continuously analyzing and measuring progress, they work closely with clients to close those gaps and improve overall business performance. The shift from traditional budgets to forward-looking projections empowers small business owners to make data-driven decisions that drive growth.

  1. Guiding Service-Based Businesses:

Clever Profits understands the unique financial dynamics of service-based industries and offers tailored solutions to address their specific needs. While the conversation primarily revolves around service-based businesses, the principles discussed are applicable across various business types. The goal is to help small business owners navigate financial complexities, remove noise, and focus on the essential aspects of their operations.

Clever Profits’ fractional CFO services provide a guiding light, enabling small business owners to achieve profitability, make informed decisions, and drive sustainable growth. By leveraging existing systems, implementing forecasting and measurement processes, and striving to close performance gaps, entrepreneurs can increase their chances of long-term success. Join us in embracing the power of financial clarity and unlock your business’s full potential.



Jillian Flodstrom

👩🏼‍💼CEO of @fndinsurance 🎙️Host of Scale Your Small Business Podcast 💥I help individuals/small business owners protect their most important assets