Jeremy Gotwals: Transforming Small Businesses with Talent Acquisition Strategies

Jillian Flodstrom
2 min readJun 13, 2023


Jeremy Gotwals, an accomplished entrepreneur and talent acquisition expert, has been revolutionizing the way small businesses approach hiring and retaining top talent. With a passion for helping organizations build strong and sustainable teams, Jeremy’s insights and strategies have proven invaluable in today’s competitive job market. In this article, we delve into Jeremy’s expertise and explore his innovative approach to talent acquisition, highlighting the key factors that contribute to small business success.

  1. The Power of Employer Branding:

Jeremy emphasizes the significance of employer branding in attracting top talent. According to him, small businesses need to showcase their unique values, culture, and opportunities to stand out among larger competitors. By cultivating a strong employer brand through authentic storytelling, small businesses can effectively engage and resonate with prospective candidates.

  1. Strategic Talent Sourcing:

One of Jeremy’s strengths lies in his ability to identify and tap into diverse talent pools. Through a mix of traditional methods and leveraging technology platforms, he helps small businesses cast a wider net and discover exceptional candidates. Jeremy emphasizes the importance of creating strategic partnerships, attending industry events, and exploring niche job boards to find the right fit for each role.

  1. A Rigorous Selection Process:

Jeremy emphasizes that a rigorous selection process is vital to finding the best talent. By implementing a combination of behavioral interviews, skill assessments, and reference checks, small businesses can ensure they are making well-informed hiring decisions. Jeremy shares his expertise on designing an efficient and objective selection process that minimizes bias and increases the chances of finding the right candidate.

  1. Creating an Enriching Onboarding Experience:

Recognizing the significance of a seamless onboarding process, Jeremy underscores the importance of setting new hires up for success from day one. He emphasizes the need for a comprehensive onboarding program that introduces new employees to the company’s values, culture, and expectations. By providing the necessary resources and support, small businesses can ensure that new hires integrate smoothly into the team and become productive contributors quickly.

  1. Building a Culture of Growth and Retention:

Jeremy believes that building a culture of growth is crucial for employee retention. He advocates for fostering a learning environment, providing professional development opportunities, and promoting internal growth pathways. By investing in their employees’ growth, small businesses can nurture a loyal and motivated workforce, reducing turnover and driving long-term success.


Jeremy Gotwals’ expertise in talent acquisition has transformed the hiring and retention practices of small businesses across various industries. By prioritizing employer branding, strategic talent sourcing, rigorous selection processes, enriching onboarding experiences, and building a culture of growth, small businesses can attract and retain top talent in today’s competitive market. As Jeremy continues to inspire and guide organizations towards building strong and sustainable teams, his insights remain invaluable in shaping the future of talent acquisition for small businesses.



Jillian Flodstrom

👩🏼‍💼CEO of @fndinsurance 🎙️Host of Scale Your Small Business Podcast 💥I help individuals/small business owners protect their most important assets