Maximizing Profits for Your Small Business through Effective Pricing Strategies

Jillian Flodstrom
2 min readMar 8, 2023

In the ever-changing world of marketing, it can be difficult to know what strategies will work best for your business. That’s why in a recent Scale Your Small Business podcast episode, Abraham Casallas shared his experience with creating and selling digital products. As someone who started his first online business in college, providing digital services for chiropractors, and later created a course on Facebook advertising for chiropractors who didn’t want to hire his agency, Abraham knows what it takes to succeed in the digital marketplace.

One of the biggest takeaways from Abraham’s experience is the importance of researching the market and asking potential customers about their pain points. This is crucial to avoid the mistake of creating something that no one wants or needs. Additionally, he recommends using different platforms to push out digital content and experimenting with pricing strategies to find what works best for the market.

But it’s not just about creating the perfect product. Abraham and host Jillian Flodstrom also emphasized the importance of providing good customer service. Having a help desk and email communication system in place can go a long way in making customers feel heard and understood. And by listening to customer feedback and pivoting when necessary, businesses can ensure that their products are meeting the needs of their target audience.

Ultimately, creating and selling digital products is about adapting to the constantly changing technology and customer needs. By taking the time to research the market, listen to customers, provide good customer service, and experiment with pricing and distribution strategies, entrepreneurs can successfully monetize their skills and passions.

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Jillian Flodstrom

👩🏼‍💼CEO of @fndinsurance 🎙️Host of Scale Your Small Business Podcast 💥I help individuals/small business owners protect their most important assets