Proven Strategies for Scaling Your Business and Increasing Impact

Jillian Flodstrom
2 min readJan 24, 2023


As entrepreneurs, we are constantly trying to find the perfect balance between our work and personal lives. But what if there was a better way to approach this? Jordan Abaroa is a man of faith, family, and football, with a background in coaching and entrepreneurship. Jordan helps other entrepreneurs achieve freedom at work and maximize their impact at home through the use of information technology.

Unlike many entrepreneurs, Jordan never intended to become one, but found himself in the world of entrepreneurship due to his desire to pursue coaching football and provide for his family. In a recent episode of Scale Your Small Business, Jordan shared with host Jillian Flodstrom how information technology and automation can make entrepreneurs’ lives easier and allow them to spend more time with their families.

Jordan explained that as an entrepreneur, he has found that the idea of balance is not practical and instead focuses on maximizing his impact in every situation. He argued that impact is not relative to time, but rather to the outcome of a conversation, meeting, or situation. He emphasized that being present and efficient enough in any situation, whether it’s a client meeting or spending time with family, can lead to a great impact.

To maximize his time and increase his impact, Jordan uses automation and systems. He explained how these tools can help entrepreneurs save time and increase their productivity, allowing them to spend more time with their families. He also mentioned how he motivates himself and his team, by focusing on impact rather than balance. He argues that it is not about trading hours for hours, but about being present and efficient enough in any situation.

In conclusion, Jordan emphasizes that impact is the key to success and that if it can be achieved in less time, even better. He encourages entrepreneurs to focus on impact rather than balance, and to use automation and systems to maximize their time and increase their impact. This can lead to greater freedom at work and more time to spend with their families. By shifting our perspective and implementing these strategies, we can revolutionize our businesses and achieve greater success.

Where to find more about Jordan Abaroa:

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Jillian Flodstrom

👩🏼‍💼CEO of @fndinsurance 🎙️Host of Scale Your Small Business Podcast 💥I help individuals/small business owners protect their most important assets