Why Customer Service is Vital for Your Brand’s Perception
As a small business owner, you may be focused on the day-to-day operations of your company, and customer service may be the last thing on your mind. However, as host Jillian Flodstrom noted in a recent Scale Your Small Business podcast episode, customer service plays a crucial role in shaping a company’s reputation and customer journey. In this episode, Jillian interviewed Renia Orr, an international business strategist, transformational coach, and founder of LDV Elite, who shared her insights on how small businesses can implement the same customer service strategies used by global luxury brands to create loyal customers.
Renia emphasized that every client interaction is a reflection of a company’s internal culture, values, vision, and mission. She explained that customer service is a key part of a brand’s perception, and every interaction can either attract or repel customers. Drawing on her two decades of experience working with luxury brands, Renia shared simple strategies that small businesses can use to build client loyalty, connections, and trust, leading to long-term relationships and increased revenue.
One of the strategies that Renia shared was the importance of making clients feel special and appreciated during and after transactions. She also stressed that bad customer service can be a brand killer, leading to lost referrals, opportunities, and sales. Renia also discussed some common customer service issues that small businesses face, including a lack of investment in training employees on products and services and not aligning brand image with the customer service experience. She emphasized the importance of training employees to be brand ambassadors who represent a company’s values and products, and creating protocols for client interactions.
Overall, the episode was a valuable resource for small business owners looking to improve their customer service and build a strong brand. Renia’s insights and strategies are applicable to businesses of all sizes and industries, and emphasize the importance of investing in customer service to create loyal, satisfied customers who keep coming back.
If you’re interested in learning more about Renia Orr and her work, you can visit her website at https://ldvelite.com/ or follow her on Instagram at @ldvelite. Don’t overlook the power of customer service in building your brand and attracting loyal customers.
